Relationships are fundamental in the process of engaging donors in the cause and attracting recurring donations. It is essential to thank donors for their donations and keep them informed of the Institution’s achievements. The relationship is also very important in the routine of updating donated amounts, to replace inflation rates, as well as to increase the average donation ticket.

In all contacts made by social telemarketing operators, we present a mix of project options where the donor can engage and contribute, and thus generate resources for the philanthropic institution. Given this, a great option for generating income are the so-called social businesses, such as benefit cards, sale of products, services, among others.